We make prepaid easy

Discover why we believe Prepaid is the best way to pay and why we have focused our mission on making it easy.

The history of
prepaid payments

1930
1976
1981
1984
1991
1994
1995
2001
2010
1930

Gift Certificates

Prepaid payments first came on the scene in the 1930s in the form of Gift Certificates from large US-based retailers such as Macy’s. This marked the early phase of prepaid retail solutions.

1976

The Golden Arches

McDonald’s launches its gift certificates, popularising the concept in the fast-food industry.

1981

Prepaid Phone Cards

Introduction of prepaid phone cards by telecom companies, such as British Telecom, initiating the concept of prepaid telecommunication services.

1984

Phone Cards Go Global

Prepaid phone cards gain widespread use in Europe and Asia, showing the global appeal of prepaid services.

1991

Open-loop cards land

Barclays Bank in the UK in partnership with Visa made the first steps in launching an early open-loop prepaid card, the Barclays Connect Card.

1994

AMEX open loop enters the market

Following the success of Barclays in the UK across the pond US-based American Express launched its own open-loop gift card, the AMEX Gift Card

1995

Blockbuster’s Entertainment Passport

Blockbuster released its gift card, replacing paper gift certificates, increasing the security of its prepaid product, and revolutionizing the way customers access entertainment rentals.

2001

Starbucks’ Coffee Currency

Starbucks introduced a reloadable gift card, innovating the concept of loyalty and convenience in the coffee retail market, whilst bringing the use of prepaid further into people’s daily lives, with 4 million activations in 8 months.

2010

Prepaid Goes Digital

In the 2010’s prepaid morphed again this time it was all about the way people accessed prepaid payments through the use of wallets or online prepaid marketplaces such as Recharge.com, making purchasing and reloading prepaid super easy without the need to visit physical stores.

Why prepaid is the go-to way to pay

Prepaid payments are the smart choice in a digital world

Enjoy the freedom of controlled spending, enhanced security, and unmatched convenience.

Easy global gifting

Budget control

Privacy & security

Benefits

For consumers

Digital repaid payments offer a modern solution to manage finances with ease and security.

Discover Consumers

Stay within budget and avoid debt

Secure transactions

Safeguard your privacy and funds

Universal access

Enjoy global acceptance for online and international purchases.

For brands & merchants

Prepaid solutions offer brands and merchants a pathway to enhanced customer engagement and revenue growth

Broader market reach

Attract a diverse customer base, including unbanked consumers

Reduced fraud risk

Lower exposure to fraudulent transactions and chargebacks

Customer loyalty

Encourage repeat business with convenient and secure payment options

Join our company and ignite your career!

At Recharge, our team has one guiding mission: to make prepaid payments easy – now and in the future.

Want to be part of this mission and help revolutionize an industry?