PPC Specialist
About Startselect
Startselect is the ultimate one-stop-shop for all gaming needs. We offer quick and easy access to top-ups, game credits, and releases. Our reliable digital platform ensures gamers spend more time playing and less time dealing with hassles of topping up their credit. As part of the Recharge Group, we’re committed to making prepaid gaming simple and fun.
If you’re passionate about gaming and want to help others enjoy it too, Startselect is the place for you.
The Role
We are looking for a SEA specialist with (agency) experience! Collaborating closely with two PPC colleagues and an extensive marketing squad, you'll play a pivotal role in driving high-converting traffic to our web and app platforms. As a team you will ensure that Startselect and our products are optimally findable. By showing relevant and competitive ads in more than 20 countries, your aim is to attract as many as new customers while keeping the cost over revenue targets in mind.
Your challenge lies in the scalable rollout of the SEA strategy. Your focus will be on analyzing how each product group performs in the different countries. Together with the team you will discuss the development of new countries and product groups, automation of the operation and bid management to upcoming promotions. You will ensure that we meet the targets but at the same time optimize each PMC independently.
Job requirements
What will you do?
Dive deep into our existing Google Ads and Microsoft Ads accounts to enhance performance.
Execute a paid search strategy that aligns with the objectives of the Recharge family, ensuring scalable success.
Oversee and predict global PPC budgets, ensuring efficient allocation of resources.
Perform ongoing A/B testing and data-driven optimization of campaigns
Coordinate closely with other team members to plan campaigns, create text and creatives, etc.
Actively participate in weekly and monthly performance reviews with stakeholders from various departments to share insights and strategies.
Keep abreast of the latest trends, developments, new betas and limitations of Google Ads, Microsoft Ads and other search engines.
What you have
At least 3 years of hands-on experience in paid search, preferably within an agency setting
Extensive knowledge of Google Ads, Google Ads Editor (as well as Microsoft Ads), Google Merchant Center, Channable and spreadsheet / excel
Possess strong analytical abilities, enabling data-driven decision-making & A/B testing
Hands-on attitude with a proactive approach to taking initiative
Experience with (advanced) bid management and bidding strategies
Track record in optimizing campaigns based on ROAS / POAS
Deliver input on the creation and managing dashboards to track campaign performance, providing actionable insights
Experience with budgets from € 250.000+ per month is a plus
Ideally you are familiar with Lifetime Value (LTV) and Customer Acquisition Cost (CAC) metrics
Knowledge of Lookerstudio, Tableau or Adverity is a big plus
What we offer
- A job for 40 hours p/w at Europe's largest online store for digital entertainment
- A competitive salary + 13th month
- Great colleagues who are always up for a game in our game room or a game of table soccer
- 25 vacation days on a full-time basis and the option to buy additional vacation days
- Good pension scheme where we pay 50% of your premium
- Hybrid working: minimum of 2 fixed days p/w at the office, the rest is allowed from home
- Work from home allowance and furniture for your workplace at home
- Travel allowance
- Flexible working hours
- Staff discount on our products
- Opportunity for personal and professional development, it's up to you to take advantage of it!
- Memorable company outings and free entrance to Gamescom: the largest game fair in the world!
The process
- Apply: Want in? Let us know! Apply for a role and help us get to know your best self.
- Phone interview: One of our recruiters will get in touch to help you both understand if Startselect is the right next move for you.
- First interview: You’ll meet with your future line manager (either in person or online) to talk about you, our culture, and whether you're a fit for the job.
- Assignment & Second interview: Some roles involve a case study. Great! It’s your chance to shine and show us you have what it takes. You’ll present your case study to the Hiring Manager and someone from the team
- Third Interview: You’ll meet with key members of the management team
- Offer: You did it! There are only a few tickets available, and this one has your name on it. Welcome to the team.
